As an exterior sign company in Ohio, Kessler Sign Company has over fifty years of experience in the business, which means that we know a lot about what signs do well and which ones don’t. We also know that unique signs are what separate great brands from good brands.
We want to share with you some of the insights that we have so that you can know what makes signage so special and significant. With these outdoor business sign ideas, you can ensure that your business stands out. We can help you find some unique outdoor business sign ideas of your own, and many of these tips can help with indoor sign ideas as well.
Ask Yourself What Your Brand Represents
Before you do anything, you have to decide what your brand is and what your business means at its core. Take some time to think about what your brand identity is before you even start the sign process.
Ask yourself some of the following questions to determine your brand’s identity:
- What do I want my customers to think when they see my company?
- Who am I marketing to?
- How should people feel when they encounter my brand?
- Why would people be drawn to my business?
- What sets my business apart?
Use these questions to shape the kind of sign you choose and the style you use to establish your brand identity. Your sign must reflect the core values of your business, and this type of connection can be introduced in subtle but profound ways.
Even something as simple as the font of a sign says something about your company. Signs are vital methods of communication, so figure out what you want your brand to be before doing anything else.
Think About Colors
Color choice is significant when it comes to creating a sign. You’ll want to consider what kind of color scheme you’re going to want. If your business already has a color scheme in place, consistency can be appealing to customers and be seen as more professional. You also want to consider what colors represent and the message they may send to customers. For example, green is often associated with nature, so it may be a great choice for landscaping businesses or florists! Similarly, red is often associated with anger, so it wouldn’t necessarily be the best choice for a spa.
Be Creative
Creativity will take you a long way. Don’t limit yourself in the sign design process. Use other signs in your sector for inspiration, but you must also remember to differentiate your business when possible. There’s no reason a sign should be boring as people might skip giving your business a chance. Think back to what makes you stand out, and find creative ways to incorporate your business’s uniqueness.
Stay Focused
While creativity is good, you never want to wander from your central message. Remember your business’s values and the qualities you want to convey so that you don’t end with a sign that looks eye-catching but doesn’t have much substance or relation to your brand identity.
Make a Statement
Don’t be afraid to make a statement about your business. Boldness can go a long way, and you want people to look at your sign and be intrigued to your business. Curiosity can earn you customers, so use that in your marketing. Just getting people in the door is the first hurdle for any business, and when your sign makes a statement, that hurdle is easier to overcome.
